NewsLanka-AsiaNews | Colombo December 5 | By Claude Gunasekera The Joint Apparel Association Forum (JAAF) launched its new Logo and the corporate website on November 30, at the Jaic Hilton Colombo. It was officially unvailed by Sharad Amalean Chairman of JAAF and Co-Founder/Deputy Chairman of MAS Holdings in attendance of a distinguished gathering of the apparal sector in Sri Lanka.

Amalean noted that JAAF seeks to steer the industry towards it’s target of USD 8 Billion in exports by 2022. He pointed out that “JAAF as the apex body representing the Apparel industry in Sri Lanka, the association has a road map of how this is to be achieved in conjunction with the partnering associations which would assist the industry itself. Over the years Sri Lanka has established itself as a high quality, ethical & sustainable manufacturing destination. However, given the change in customer priorities as well as recent developments in global business the association is focusing more on improving the image of the industry as a total solutions provider. Sri Lanka has a great opportunity of moving forward through enhancing the current offerings of design, product development, manufacturing whilst developing usage of technology, automation, agility & logistics in order to service the end consumer. Coupled with strategic placement of Sri Lanka in relation to global trade lines and shipping routes, it is imperative that we leverage on our strengths to drive towards the future. Amalean also noted that apparel is one of the largest and most diverse industries at present, although the fundamentals of the industry continue to remain unchanged across millennia, the processes and service offerings have evolved rapidly. The industry has provided employment to over 560,000 and a contribution of USD 4.8 billion to GDP. Apparel is among the largest single industries contributing to the growth of Sri Lanka.

The keynote address was presented by Standard Chartered Bank, CEO  Jim McCabe. He said a middle income country like Sri Lanka is seen an ambitious future in terms of their productivity & efficiency, investment & technology and the changeability & flexibility along with the knowledgeable labour force keep partnerships steady. McCable said the most importance here is the lovable investment rather than the numbers of people. This country can continue to grow with persistent participation with global industry.

JAAF Secretary General Tully Cooray while delivering the vote of thanks appreciated the hard work done by Arun Hidramani in the coordination of designing and preparation of the newly launched logo and website.

Ashroff Omar, Founder Chairman of JAAF / Chief Executive Officer of Brandix and Arun Hidramani Director of Hidramani Group also spoke at the occasion. Chairman of MAS Holdings Mahesh Amalean and a number of other distinguished guests from the apparel industry and Indira Malwatta Chairperson, Export Development Board participated and few others like Ramya Weerakoon, Chairperson of Ramya Holdings / Trendywear (Pvt) Ltd.The event was organised by CH17.

The Executive Committee of JAAF consists; Saifudeen Jafferjee, Managing Director Lanka Garments Manufacturing Co. Pvt. Ltd / JB Rubber Products & Group Director Jafferjee Brothers and Yohan Lawrence Country Manager, Quantum Clothing Lanka (Pvt) Ltd as Deputy Chairmen and M.P.Tully Cooray as Secretary General. Noel Priyatilleke, MD Facinations (Pvt) Ltd, Azeem Ismail, MD Maliban Textiles (Pvt) Ltd, A. Sukumaran, MD Star Garments Ltd, Ajith Dias Former Chairman Brandix have been past Chairmen whileAshrof Omar has been the Founder Chair man.






The Joint Apparal Association Forum                                                                                                                                    Accelerate Sri Lanka’s Apparel sector to a US $ 8 Billion by 2022.                                                                                          Transform the industry from a “manufacturer driven business mindset” to an ‘End-to-End Fully Integrated Apparel Solutions Provider’.                                                                                                                                                                        Intensify market penetration and presence in premium market segments of the Global Apparel Industry.                                Position Sri Lanka’s Apparel Industry as a ‘Preferred Ethical Apparel Sourcing Destination’ on the global sourcing map

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